Social Data Culture Researcher | Ethical Data Activist

 Wendy K. Bendoni is an Assistant Professor of Marketing in the School of Business at Woodbury University. She is an established consumer cultural and market researcher with three decades of experience. A respected international forecaster, predicting trends in the market for such companies as WGSN and European consumer research correspondent for Bill Glazer & Associates.  She has been featured in publications including Forbes, WWD, Mashable, Huffington Post, LA Business Journal, La Depeche, and Association Française du Marketing. Over the years, Bendoni has successfully projected local and global trends in the lifestyle market and has produced over 300 consumer reports for the industry. Some of her clients have included: Jefferies Global Investment Bank, Dell, IWC Schaffhausen, LACMA, CBS, NBC, Smithsonian Channel, WWDMAGIC, Nordstrom, Selfridges, Carl Benz Academy, Honda, Levi’s, Target, and the Los Angeles Mayor’s Office of Economic and Business Policy.

Leveraging her marketing acumen, Bendoni continues to explore predictive marketing. She is currently working on research in digital culture behavior, social data, A.I., analytics, and insight through the new machine age. She has presented at major international conferences and published research with her colleagues in the Jourée International du Marketing, Marketing EDGE, Academy of Marketing Science, Global Marketing Conference, Journal of Product and Brand Management – Technopocene: Technology’s Transformation of People, Products and Brands, The Marketing Educators’ Association Conference, Consumer Culture Theory Conference, GAMMA Fashion Management Conference.

Upcoming Handbook:

Marketing Intelligence Handbook 2021


Jourée International du Marketing 2020
Jourée International du Marketing 2018
Storytelling in a Digital World 2017

Research Interests



Awarded best paper and recognized by the JIMH scientific committee.